Social media is really important to use whend trying to drive traffic to your website. If your targets are on social media, it’s necessary to integrate the appropriate social media channels into your communications strategies, especially external ones. Among other things, social networks allow: Improve the ranking of your website in the search engines. Attract … Read more
The world is still coping up with the after-effects of the pandemic and struggling to beat the new variant but this has not stopped the success and domination of social media platforms. Facebook and Instagram have tasted more success than ever in the pandemic thanks to the increased screen time. Moreover, even platforms like YouTube, … Read more
Web Content – Just the Facts We work with a lot of clients on projects for the web – web sites, email newsletter campaigns, blogs, social media, etc. – and content is always a main concern. Content is important – some say it continues to reign as king. Unfortunately, not all organizations have a solid understanding of how … Read more
When used properly, social media can be a valuable addition to a department’s communications strategy. Because many employees have expressed an interest in developing and maintaining a social media presence in personal and professional capacities, the Office of University Communications and Marketing has crafted the following introduction to social media. Please read this overview prior … Read more
Need a stronger content strategy on social? Neglecting your social media content gives competitors a chance… to suck up YOUR engagement! Here’s the reality: You NEED to be posting engagement-provoking types of social media content. Because if YOU don’t give your audience what they want — your competition will. In this guide, you’ll learn: 3 … Read more
Are you looking for some great social media blogs to add to your daily reading? Look no further! Our seventh-annual social media blog contest generated over 300 nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality, post frequency and reader involvement. Here are the top 10 social media blogs you should add to … Read more
“How often should I be posting on social media?” It’s a simple question, but the answer can be a little complicated. If you don’t maintain an active presence on your social media profiles, customers are likely to choose another business when searching for local products and services. But, posting too often will leave your followers feeling … Read more
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in an increasingly … Read more
There used to be one way to grow your blog traffic: Start blogging every day. Build an audience through consistency and capturing people’s attention via email and RSS subscriptions. Increase the “stickiness” of your posts by optimizing for search engines. Wait. The hardest part for me, admittedly, was #4. The hard truth is that the age of a … Read more
Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a strategy for deciding what to share on social media? The good news is: you don’t always have to write original content yourself. Small businesses can get … Read more