Social media threat discovered toward end of Apollo-Ridge graduation ceremony

A threat made via social media had Apollo-Ridge School District officials err on the side of caution during the finale of Friday night’s graduation ceremony and cut it short. School Director Paul King said the district skipped its traditional return of seniors’ caps and gowns in exchange for diplomas after a threat was discovered. Specifics … Read more Social media threat discovered toward end of Apollo-Ridge graduation ceremony

Advice: Revitalize your mental well-being by taking a social media break

Social media is one of those things that constantly has the ability to consume us and take up a lot of our time. A lot of social media usage can be innocent; we go on and we scroll. It is an easy way to stay connected with many people we do not have the chance … Read more Advice: Revitalize your mental well-being by taking a social media break

How age and gender can impact social media usage

Social media has become a part of almost everyone’s daily routine, but how it’s used can differ based on age, race and ethnicity, household income and especially gender. Common Sense Media, a San Francisco based nonprofit that focuses on promoting digital well-being for children, has researched social media use extensively. In a study titled “Social … Read more How age and gender can impact social media usage

Social Media Influencers Need To Turn The Table On Brands

It seems the luster of social-media-influencer marketing is wearing thin. Some influencers are corrupting the system with fake/bought followers. Some are pushing merch they’d never use in real life. And consumers/fans are getting wise to inauthentic “influencers” posting pics on Insta of their new Glam Bag from Ipsy just for the brand payout. Well, brands … Read more Social Media Influencers Need To Turn The Table On Brands

“5 Things We Can Each Do To Make Social Media And The Internet A Kinder And More Tolerant Place” With ​Adina Mahalli

The biggest long-term effect of being shamed online is that you may build up your defenses to prevent getting hurt again. In an attempt to reduce your chances of the disconnection that came from the attack, you’ll create walls to limit your vulnerability. If you don’t attempt to create real connection, you won’t face disconnection. … Read more “5 Things We Can Each Do To Make Social Media And The Internet A Kinder And More Tolerant Place” With ​Adina Mahalli

Social Media Marketing for Small Businesses: An Interview with Gary Pershad

The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of the Getchogrindup Podcast and Retirement Plan Specialist at Vanguard. Andrew: Would you say that Social Media Marketing is useful for small businesses? Gary: Not only is social media marketing useful, it’s absolutely necessary. We live in a digital … Read more Social Media Marketing for Small Businesses: An Interview with Gary Pershad

Media’s new revenue play: Sell software to other media companies

Publishers are increasingly beginning to act more like digital product companies that sell services to clients rather than advertising to brands. In early August, The Information reported that Axios plans to sell the newsletter technology that powers the core of its product. Back in June, The Alpha Group, an incubator that develops digital products inside Advance Local, … Read more Media’s new revenue play: Sell software to other media companies

4 Ways to Use Social Media to Spread Positivity

The dangers of social media are real — overusing it can lead to symptoms of depression, falling into a comparison trap, and feeling more isolated, among other negative outcomes. There’s good reason to be aware of these negative effects (and be prepared to take action in case we start to experience them ourselves). But it’s also important to … Read more 4 Ways to Use Social Media to Spread Positivity

Social media site Tsu set to return

Social media platform Tsu, which paid its users for sharing original content, has been acquired by private equity real estate group Terracap Group and intellectual property services company Hilco Streambank. After years of development, the original Tsu launched in October 2014 and aimed to financially reward its content creators with US-denominated cash for sharing engaging content. It … Read more Social media site Tsu set to return

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see … Read more Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid