How Often Should Your Business Post on Social Media?

“How often should I be posting on social media?” It’s a simple question, but the answer can be a little complicated. If you don’t maintain an active presence on your social media profiles, customers are likely to choose another business when searching for local products and services. But, posting too often will leave your followers feeling … Read more

It’s not just Facebook: Publishers say internet metrics are often wrong

Pau Barrena | Bloomberg | Getty Images Mark Zuckerberg, Facebook For the fourth time since September, Facebook has reported that the metrics that it provides to publishers and advertisers are inaccurate. The metrics problem, however, is much bigger than Facebook, publishers involved in the situation say. Reliable and consistent third-party industry measurement systems don’t exist, … Read more