By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Sign In
Time puterTime puter
Aa
  • Home
  • Social Media
  • Softwares
  • Gadgets
  • Mobiles
  • Solution
  • Apple
  • News
  • Contact Us!
Reading: WhatsApp for Business Will Charge Companies for Notifications, Late Replies to Customers
Share
Time puterTime puter
Aa
Search
  • Home
  • Social Media
  • Softwares
  • Gadgets
  • Mobiles
  • Solution
  • Apple
  • News
  • Contact Us!
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Time puter > Social Media > WhatsApp for Business Will Charge Companies for Notifications, Late Replies to Customers
Social Media

WhatsApp for Business Will Charge Companies for Notifications, Late Replies to Customers

Loknath Das
Last updated: 2018/08/05 at 6:20 PM
Loknath Das Published August 5, 2018
Share
3 Min Read

WhatsApp for Business Will Charge Companies for Notifications, Late Replies to Customers

Popular messaging app WhatsApp has announced two new developments for its WhatsApp for Business app, which is only available for Android at present. Firstly, the Facebook-owned company is opening up the WhatsApp Business API for more businesses, with an aim to reach potential customers at scale. Secondly, Facebook ads are getting a new click to WhatsApp shortcut to connect advertisers with users – however, this feature will initially not be available in India.

With the WhatsApp for Business API opening up, businesses across the board will have a new avenue to reach customers. Companies can use this API to send customised notifications with relevant, non-promotional content such as shipping confirmations, appointment reminders, event tickets and more. These messages will be chargeable at a fixed rate; a company spokesperson told WSJ that the charges would be between half a penny to 9 cents (about 34 paisa to Rs. 6.18) per message, depending on country. The API can also be used to reply to customers for free – however, businesses will have to pay to reply to messages after 24 hours of receiving the last customer response.

An example of WhatsApp for Business API opening up is its integration with popular customer service and support ticketing service Zendesk. This integration will help companies add WhatsApp alongside their business Twitter and Facebook accounts to manage message replies right from the same dashboard. This way, brands will be able to provide real-time customer support to multiple users at the same time.

The company said it has tested the WhatsApp Business API over the past few months with 20 companies, and will be opening it up gradually. So not all organisation will have access to it in one go, but it should be rolled out for all enterprises over the next few months.

Facebook ads with WhatsApp shortcut

Several months after it was first spotted, Facebook is rolling out the ability to redirect users directly to WhatsApp chat from ads they see on Facebook. “When a person taps on an Ad that clicks to WhatsApp, they will be transferred to a prefilled WhatsApp chat where they can message your business quickly,” according to a blog post. Businesses managing these Facebook ads will be able to view metrics including the number of conversations started and the number of messaging replies. As mentioned above, consumers in India should not expect to see the Facebook ads with WhatsApp shortcut anytime soon.

Officially announced back in September last year, WhatsApp for Business gives users the ability to request for information such as shipping information, procure boarding passes, and more using conversations on the platform. Some businesses are also providing real-time customer support. An iOS version is also reportedly in the works.

[“source=gadgets.ndtv”]

TAGGED: Business, charge, companies, customers, for, Late, notifications, replies, to, WhatsApp, will
Loknath Das August 5, 2018
Share
Previous Article Facebook Page’s Removal Angers Washington Protest Organisers
Next Article WhatsApp to Build India Team as Part of Reported Steps to Curb Fake News

Recent Post

  • Do Varicose Veins Disappear After Pregnancy? Understanding the Postpartum Journey
  • Pregnancy Tests on the Go: Exploring the Availability of Pregnancy Tests at Gas Stations
  • Do Gas Stations Sell Pregnancy Tests? Exploring Convenience Store Offerings for Personal Health Needs
  • Crafting Comfort: DIY Pregnancy Pillow – A Guide to Personalized Pregnancy Support
  • Craving Avocado During Pregnancy: A Clue to Your Baby’s Gender?
  • Daryl Hannah’s Joyful Journey: Embracing Pregnancy and Motherhood
  • Unusual Cramping after Orgasm: Could It Be an Early Pregnancy Sign? Join the Discussion
  • Coping with the Emotional Challenges of Terminating a Pregnancy for Fetal Abnormality
Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

[mc4wp_form]
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?