As Twitter prepares to report earnings, advertisers are growing lukewarm on the company

Chesnot | Getty Images One year after Twitter co-founder Jack Dorsey took over as official CEO, the company has yet to launch a product that has generated much excitement among advertisers — a task that’s key to the company’s turnaround. “They’ve got to find a way to get themselves better in line with the market,” … Read more

As Twitter prepares to report earnings, advertisers are growing lukewarm on the company

One year after Twitter co-founder Jack Dorsey took over as official CEO, the company has yet to launch a product that has generated much excitement among advertisers — a task that’s key to the company’s turnaround. “They’ve got to find a way to get themselves better in line with the market,” said Jason Clement, president … Read more

Facebook hits 4 million advertisers, COO Sheryl Sandberg says

FB’s Sandberg: We measure all the way through to sales  Tuesday, 27 Sep 2016 | 11:01 AM ET | 02:06 Facebook has 4 million advertisers, up from 3 million in March, COOSheryl Sandberg told CNBC’s on Tuesday. “I think that’s because businesses know that consumers are spending time on mobile, and they need to be there,” … Read more

Even if fewer are sharing on Instagram, advertisers probable might not care

A record Thursday within the Statistics stated that according to sources, the variety of pix and motion pictures published on Instagram reduced between 2013 and 2015, regardless of extra users signing up tothe carrier. but this decline, even if it persisted into 2016, is unlikely to decrease advertisers’ enthusiasm for the platform,consistent with several who … Read more

whilst you tweet an emoji, advertisers can now discover you

Emoji characters Miguel Medina | AFP | Getty photos Emoji characters Twitter is making it less difficult for manufacturers to hook up with people who say it nice with emojis. The social media agency introduced on Thursday that it might allow emoji key-word focused on for Twitteradvertisements. as an instance, whilst customers tweet a pizza … Read more

More advertisers plan to spend less on Twitter: Mahaney

As if Twitter needed another problem, a recent survey suggests advertisers are souring on the social media platform. Advertiser interest in Twitter began cresting early last year, but the latest survey by RBC Capital Markets found a significant jump in the number of advertisers who plan to decrease their spending on the website. According to … Read more

Instagram now has 200,000 advertisers

Facebook’s Instagram app just hit a major milestone: It now has more than 200,000 monthly active advertisers, paying to reach its 400-million-plus active users. That 200,000 number is up from just “hundreds” of advertisers in June. The company, which opened its self-service ad platform in September, said 75 percent of its advertisers are outside the … Read more