At the most recent Teads Associates Turkey, Sükrü Ucar, Deals Chief at Teads, joined Lara Anişoğlu, Computerized Chief at OMD Turkey, to talk about the developing job of consideration measurements in media technique and mission execution.
Lara shared how OMD coordinates consideration measurements into omni-channel procedures, tending to difficulties like information protection and metric normalization. Together, they investigated how these measurements are changing media arranging, advancing spend, upgrading inventive execution, and driving significant outcomes for brands.
Jump into the full meeting underneath to reveal their experiences!
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Sükrü Ucar, Teads: How has your organization integrated consideration measurements into your mission techniques, and what effect has this had on your clients’ image KPIs?
Lara Anişoğlu, OMD: OMD has been teaming up with different innovation accomplices in different business sectors for north of six years to lead consideration studies. Lately, all encompassing and associated omni-channel arranging revolved around consideration has turned into a foundation of our techniques. By using our consideration arranging apparatuses inside Omni, we can direct more thorough and viable investigations of information gathered from different business sectors, stages, and classes.
In the consistently advancing computerized scene, factors, for example, information protection guidelines and content overflow present the two difficulties and open doors in the field of consideration estimation. Nearby and worldwide tasks directed with key accomplices like Lumen and Teads have fundamentally added to our work around here.
In 2025, especially worldwide brands, will concentrate estimation in their preparation and testing processes for the approaching year. During the yearly arranging process, we lead inside and out investigations of brands’ goals and interest groups’ ways of behaving to characterize consideration KPIs custom-made to their requirements. By investigating various situations, we foster the best media techniques.
Sükrü Ucar: What is your perspective on the capability of utilizing consideration measurements to upgrade media spend and innovative resources?
Lara Anişoğlu: The significance of consideration measurements in assessing imaginative execution and media arranging is expanding. By featuring the qualities of various stages as far as consideration execution, we are growing more complete media systems. As innovation quickly develops, consideration estimation techniques are continually being reshaped. Hence, we keep on examining results from different approaches in more prominent profundity.
Not at all like measurements, for example, impressions or perceptibility, there is no normal norm for consideration estimation measurements yet. This makes it hard to look at yields across stages. To beat this hindrance and make a more incorporated structure that can uphold long haul media arranging, we are inspecting various strategies and contrasting outcomes.
Sükrü Ucar: Which job do you see consideration measurements playing in creating methodologies for your brands in the developing computerized scene?
Lara Anişoğlu: Despite the fact that consideration estimation is turning into a basic piece of our computerized methodologies, we keep on confronting difficulties like new information protection guidelines and the absence of normalization of measurements. By joining first-party information with consideration information, we accept we can improved answer the subject of how to accomplish steady media esteem while buying consideration.
At OMD, we have begun coordinating initial party information into pre-offered methodologies to further develop execution proficiency. We perceive that there is no single way to deal with consideration estimation, as clients’ consideration fluctuates relying upon the stage, gadget, and sort of satisfied. Subsequently, we are likewise considering clients’ impression of media channels and developing comprehension we might interpret an all encompassing way to deal with intending to pursue more educated media choices.
All in all, albeit the field of consideration estimation is as yet developing, its capability to streamline both creatives and media arranging is huge. By ceaselessly working on our preparation and examination processes, we plan to convey improved results for our clients.
Sükrü Ucar: Thank you Lara for dividing experiences in light of collaboration among Teads and OMD.
Lara Anişoğlu: Thank you for having me.
Inquisitive about how Teads integrates consideration into crusades? Investigate our Consideration Lab to find out more.
